As one of the top surf brands in the industry, Hurley reached out to us to capture their spring 2024 women’s swimwear line on the East Coast of Florida.

Objective: The objective of this particular shoot was to capture all the best highlights of the Hurley women's spring collection, working in tandem with the photographer. A lot of looks and a tighter timeline meant it was imperative to work efficiently and effortlessly while still utilizing drone, ground, and underwater shots for some of the looks. We aimed to capture a thorough amount of content for each model for lifestyle and social media purposes.

Impact: We successfully collaborated with the photographer to go above and beyond capturing a wide variety of content for the collection. This content was then edited into an Instagram reel debuting the spring collection, as well as several follow-up reels on social media. While Hurley was not at liberty to share inside metrics, we received positive feedback from the Hurley team, indicating that the videos were great and are performing well. The footage was shot by MGW Productions, but post-production editing was done by Hurley (Justin Jung).