Nestled on the Treasure Coast of the Abacos in the Bahamas, the Bahama Beach Club offers 3.5 miles of unspoiled beach paradise resort.
Objective: As a luxury resort destination in the Bahamas, the Bahama Beach Club wanted to show, not just tell, every aspect of the experience—from the food to the diving—in a highly idyllic and cinematic way by updating their video content. It was very important to them that we showcase not just the resort itself but also all the activities in the surrounding area, such as diving, spearfishing, boating, and swimming with the pigs and rays. Working in conjunction with a photographer, we were tasked with several objectives:
Produce a 2-minute website video featuring b-roll and interviews.
Create 30- to 60-second featurettes of every aspect, including the rooms, restaurant, drinks, resort amenities, and the activities beyond.
Impact: During our time at the resort, we successfully captured a wide range of content to create not only the main website video but also a silent website reel and six social media featurettes, giving viewers a glimpse into the allure of all that the Abacos has to offer. The main website video has garnered almost 8,000 views, and the combined viewership of the six featurettes is nearly 7,000 views. This timeless content continues to serve as an excellent marketing tool, introducing people to a vacation they won’t want to miss.
Bahama Beach Club
Website Film/Social Media Content
Utilizing
Pro Videography
Creative Direction
Aerial
Underwater
Website Center Piece Video
Social Media Pieces
These include resort amenities, the rooms, Bahama activities, the food, the diving, and the drinks.