Logan Tay is a jewelry brand where fashion meets beach vibes and the girl behind the brand had a story to tell!

Objective: As an influencer in her own right, it was important to share more of who Logan really is. The objective for this project was to create a brand film that shared Logan’s story behind her jewelry business, including her humble beginnings, her love of the ocean and surfing, and how her passion turned into a business making the most fun and beautiful jewelry. We aimed to create a short but comprehensive video that accomplished just that.

Impact: We created a brand film and a social media piece, both of which gained significant traction and engagement online. The film reached over 21,400 views and received almost 2,000 likes. The follow-up social media piece also received great views and engagement. Logan loved both pieces and was blown away by the work!

Utilizing

• Pro Videography

• Creative Direction

• Underwater

• Aerial